SPIRITUALITY in the MATERIAL Logo BIANCO[235]

Spirituality in the Material

The calendar of equal opportunities

The Parity Cinema Project: Confapi Women Sicily, originates from an initiative that came to life within the 2024 calendar of the Women’s Group of the Confederation of Small and Medium-sized Enterprises of Sicily (Confapi). The indignation sparked by the case of Andrea Giambruno led many female workers and entrepreneurs, during Women’s Group meetings, to decide to take action with an awareness initiative that addresses the issue of women’s dignity in the workplace throughout the year, not just on the usual days of institutional celebration.

This is why a impactful and reflective calendar was conceived, recognizing that we are still far from gender parity and the eradication of sexist and misogynistic cultural stereotypes. The world of work is not always a safe and familiar place for women. As a tool for the realization of the calendar, cinema was chosen—a powerful cultural and social medium shared by different generational mentalities and languages.

With the enthusiasm of Sicilian businesswomen, they embraced the calendar project, becoming the testimonials for the twelve months. Thanks to the artistic collaboration of Anselmo De Filippis, a professional expert in cinematographic visual art, our businesswomen virtually become protagonists of film scenes addressing issues such as women experiencing physical and psychological abuse, wage injustices, and dismissals due to pregnancy. Despite everything, they emerge as strong women who rebel, do not accept injustices, and, through suffering and struggle, achieve milestones that will positively impact future generations.

These women sometimes have the support and solidarity of other women, and sometimes not, either out of fear of losing their jobs or lack of courage, due to repressive and patriarchal upbringing.

Each image representing the month is accompanied by a phrase related to the chosen scene, encouraging the reader to reflect on the gravity of the issue and the awareness that there is still much to be done to create a safe and respectful working environment where the female worker can feel ‘at home.’ Cinema is one of the most powerful, direct, and perceptive means whose messages go straight to the mind and heart. Together with art and culture, it plays a pivotal role today in highlighting social issues, creating debates, and raising awareness on matters of primary social importance.

The goal of this calendar is to induce daily reflection, emphasizing that only in a society that values ​​culture, art, and social commitment can a better, prejudice-free working world be built. In such a world, gender equality and respect will create harmony for a better economic and social life.

The calendar of equal opportunities

A Jewel of Sicily

The association Spirituality In The Material is a social and cultural promotion association based on the conviction that social change is conveyed through the universal language of art. Its main aim is to promote artistic projects with the objective of spreading values and creating relevant social impacts.

The truthfulness of the principle and mission of enhancing the productive and economic system, (innovative and traditional) through the language of art takes shape from an important and significant international event at the UN – Division for Inclusive Social Development (UNDESA-DISD), on 6 September 2019 under the name Spiritualty in The Material coordinated by Project Art Manager Tiziana Serretta, in order to provide through art responses to raise awareness and communication of social problems and some crucial issues related to the 17 goals of the 2030 Agenda for Sustainable Development.

Through the association, art projects are conveyed to sensitise the younger generations and empower them as present and future leaders of positive change for the wellbeing of peoples and the planet without leaving anyone behind and without forgetting traditions and culture as the wealth of territories and their inhabitants. It is with this aim in mind that the creator and artistic coordinator Tiziana Serretta has accepted the invitation of the United Nations, henceforth making Spirituality in the Material an association in support of the United Nations’ efforts on social and cultural change with the aim of accelerating the implementation of the 2030 Agenda and its objectives relating to sustainability, culture, the promotion of youth education, equal opportunities, social inclusion, and the employment of vulnerable people.

The exhibition Spirituality in the Material with the support of the UN was also a guest at the Salone del Mobile 2019 Milan in the Bentley-Bugatti stand to bring messages of peace, religious tolerance and brotherhood, on the occasion of the centenary of the famous car manufacturer, demonstrating once again how strong social messages can be conveyed through fashion and glamour.

Through the association, the founder invites artists to be “united for all peoples and ke cultures “as storytellers to promote a world of economic inclusion and prosperity and support young people to realise their artistic dreams. i Art plays a fundamental role in the local economy, it is a messenger of social justice, inclusion and towards individuals of all ages and towards a sustainable planet.

Spirituality in the Material

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The calendar of equal opportunities

The Cinema of
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